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A female runner (Anya Major) erupts from a corridor, followed by many guards, invades the place and hurls a hammer to the screen. In it, Scott presents a world controlled by the Big Brother (David Graham) a powerful presence and a frightening gigantic face spewing words from a screen, with hundreds of people watching him - many balded heads in the crowd, a nod to "THX 1138" maybe, another famous dystopia. The huge blast came on January 22, 1984, the commercial airing during the Super Bowl, the most sought-after space time for companies and executives to present their brands. Bear in mind, it was filmed in 1983 and already a contender in advertising awards that same year). As Scott presented in one interview on the making of this short film, that concept could only be fully explored and fully developed with a perfect intent if including a notion of a problematic past and from that the "Nineteen Eighty-Four" idea was very suitable for such project (not to mention, the excellent timing for the computer release in the prophetic year of 1984. The then visionary director of "Alien" and "Blade Runner", Ridley Scott was chosen to direct a promo to Apple Macintosh personal computers and the initial concept by the writers was something that could evoke an idea of future, of progress, of groundbreaking innovation. They don't make adverts like this anymore.